26 February 2007

Thesis titles: colons; attention seeking; in-jokes; and pictures

Our thesis titles are due Thursday. I've been grappling with how to combine the essential ingredients for a winning title with a relatively dry topic - investment rules. A winner needs to combine 1) colon or semi-colon, 2) gratuitous attention seeking language to differentiate from the mountain of turgid rants, 3) subtle in-jokes only decipherable by geeky insiders in your academic sub-field, and 4) appropriate pictures or cartoons. Here is my initial effort with accompanying translation.

Some retreat, no surrender; the application of ‘national interest’ assessments for FDI in the Australian resource sector.

Accompanied by this image:

Some retreat, no surrender romps home on the first three criteria and seamlessly links to the fourth (I'm sure Andy W wouldn't mind). Semi-colon - tick, attention seeking - big tick, in-joke - double tick (a political economy guru once wrote a book called 'the retreat of the state' in which she argued that global companies were diminishing state sovereignty AND she was the head of my LSE department for many years). I reserve the right to change the fourth for fear of being tagged flippant, but I think it could work well. It captures the confusion of the state (played by Elvis) in the face of foreign investment, and the ambiguity that lies within 'national interest assessments. Now for the 9990-odd other words....

4 comments:

Anonymous said...

pure genius title. always the hardest part i reckon, now the rest should be a breeze.

Anonymous said...

love your work (so far...) but shouldn't it be a colon not a semi-colon? or have your left your dfat talking point days long behind?toby

bidip said...

I'm deeply ashamed that my grammar and punctuation (and for that matter spelling) is guided solely by intuition. If colon/semi-colon was a life or death issue, I'd be tossing a coin. I defer to Canberra Grammar on this one! ;)

Murray Couch said...

A tone of gravitas (a nice juxtaposition to the Andy W) could be glossed by the reversal of the elements. So, "The application of ‘national interest’ assessments for FDI in the Australian resource sector: Some retreat, no surrender". I go for the colon in titles.
This move may also make the content clearer to some Elvis, or other dude, who finds the piece while seraching a database. A future academic career could hang on the number of downloads from database searches!