An Effigy must resemble a man (women are never effigied), must be highly flamable (much like a bbq, there is nothing worse than an effigy that fails to light), must fall apart quickly to fit a 5 second tv slot, must include 'insert your slogan here' space (not all effigys are meant to resemble people - issues can be effigied too) and above all else, must be accompanied by angry shouting men (who should appear deeply aggrieved even if they love burning straw men).
Perhaps effigy firms (I'd call mine 'Men on Fire for Hire') have a product range much like shaving razors - there's your basic effigy that resembles a dissassembled bale of hay (cheap because peasants can make them but effective), your middling effigy for the aspirants out there (a touch of artistry, but like a gel strip or flexi-head mostly superfluous fluff), and then the rolls royce of effigies, (manic grin, brill creamed hair, and petrol pockets for explosive impact). I imagine the market would be quite lucrative. You know demand is on the rise when even a tv show as stale as Big Brother can elicit this.....
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